{"title":"Emerald Mirage","description":"","products":[{"product_id":"surf-social-crop-top-emerald-mirage","title":"Surf Social Crop Top - Emerald Mirage","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAlong Morocco’s coast in the mid-1970s, villages like Taghazout were still quiet fishing stretches, known more for sardine boats than surfboards. Evenings were slow and social. Young men gathered at small seaside cafés, passing a hookah between them, sipping hot mint tea, and letting the hours drift by with stories, jokes, and the sound of the ocean in the dark.\u003cbr\u003e\u003cbr\u003eOne night in the spring of 1974, a sunburned European surfer wandered into the café and struck up a conversation with a group of local friends. He told them about a clean break just down the coast and asked if any of them surfed. They laughed. “Surf? With what boards?”\u003cbr\u003e\u003cbr\u003eHe shrugged. “I’ve got a couple extra. My friends are heading into the market tomorrow, so they won’t be using them. If you want, meet me at sunrise and we’ll go out together.” The idea excited them, but one of the boys glanced down at his long robe and sandals. “We don’t have shorts like yours.”\u003cbr\u003e\u003cbr\u003eThe tourist grinned and waved it off. “No problem. We’ll figure something out.” They agreed to meet in the morning. The next day, the friends walked down to the beach, the air still cool and the sky barely turning gold. The tourist was already there, boards stuck upright in the sand. He greeted them like old companions and, without hesitation, started undressing as if it were the most ordinary thing in the world. The friends froze. No extra shorts. Just this naked hippie smiling back at them and the sound of waves crashing behind him.\u003cbr\u003e\u003cbr\u003eOne of them looked at the others, then at the tourist, then back again. He let out a nervous laugh, loosened his robe, and said: “What? Do you expect a man to surf in his thobe..? Simply avert your eyes, brother.” He stripped down with a grin from ear to ear and jogged toward the water. The others stared at one another, stunned for a second, then burst out laughing. One by one, they dropped their robes, grabbed the spare boards, and followed him into the surf, shouting and splashing without a care in the world.\u003cbr\u003e\u003cbr\u003eBack at the café that afternoon, wrapped in dry robes and warming their hands around fresh glasses of tea, they couldn’t stop laughing about the whole thing—how cold the water felt, how many times they fell, and the look on each other’s faces when the robes hit the sand. When the next month came around, someone mentioned the beach again, almost as a joke. “Same time? Sunrise?” No one argued. They excitedly nodded and passed the hookah around. It wasn’t exactly a club, but it wasn’t exactly not a club either.\u003cbr\u003e\u003cbr\u003eI guess you could say they were a handful of friends, out to have a good time.\u003c\/p\u003e\n\u003cp data-start=\"1243\" data-end=\"1495\"\u003eThis crop top features a slim, cropped fit that sits close to the body and moves easily in warm air. Soft, lightweight fabric with a clean front print and original Arabic text. Designed for heat, salt, and long days that begin before the crowds arrive.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLimited print — الله معك\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 100% combed cotton \u003cbr\u003e• Fabric weight: 5.3 oz\/yd² (180 g\/m²)\u003cbr\u003e• Relaxed fit\u003cbr\u003e• Cropped length\u003cbr\u003e• Ribbed crew neck \u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Side-seamed construction\u003cbr\u003e• Shoulder-to-shoulder taping\u003cbr\u003e• Double-needle hems\u003cbr\u003e• Preshrunk\u003cbr\u003e• Blank product sourced from Bangladesh\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-unit-system=\"imperial\" class=\"table-responsive dynamic\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e17 ⅜\u003c\/td\u003e\n\u003ctd\u003e18 ¾\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e17 ¾\u003c\/td\u003e\n\u003ctd\u003e19 ¾\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e18 ¼\u003c\/td\u003e\n\u003ctd\u003e20 ⅝\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e18 ¾\u003c\/td\u003e\n\u003ctd\u003e21 ⅝\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e19 ⅛\u003c\/td\u003e\n\u003ctd\u003e22 ⅝\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Boho Boys","offers":[{"title":"XS","offer_id":42772085866544,"sku":"3865079_20228","price":29.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":42772085899312,"sku":"3865079_20229","price":29.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42772085932080,"sku":"3865079_20230","price":29.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42772085964848,"sku":"3865079_20231","price":29.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42772085997616,"sku":"3865079_20232","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/3721\/7840\/files\/womens-crop-top-natural-front-698b935c5f7bd.jpg?v=1770754916"},{"product_id":"surf-social-muscle-shirt-emerald-mirage","title":"Surf Social Muscle Shirt - Emerald Mirage","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAlong Morocco’s coast in the mid-1970s, villages like Taghazout were still quiet fishing stretches, known more for sardine boats than surfboards. Evenings were slow and social. Young men gathered at small seaside cafés, passing a hookah between them, sipping hot mint tea, and letting the hours drift by with stories, jokes, and the sound of the ocean in the dark.\u003cbr\u003e\u003cbr\u003eOne night in the spring of 1974, a sunburned European surfer wandered into the café and struck up a conversation with a group of local friends. He told them about a clean break just down the coast and asked if any of them surfed. They laughed. “Surf? With what boards?”\u003cbr\u003e\u003cbr\u003eHe shrugged. “I’ve got a couple extra. My friends are heading into the market tomorrow, so they won’t be using them. If you want, meet me at sunrise and we’ll go out together.” The idea excited them, but one of the boys glanced down at his long robe and sandals. “We don’t have shorts like yours.”\u003cbr\u003e\u003cbr\u003eThe tourist grinned and waved it off. “No problem. We’ll figure something out.” They agreed to meet in the morning. The next day, the friends walked down to the beach, the air still cool and the sky barely turning gold. The tourist was already there, boards stuck upright in the sand. He greeted them like old companions and, without hesitation, started undressing as if it were the most ordinary thing in the world. The friends froze. No extra shorts. Just this naked hippie smiling back at them and the sound of waves crashing behind him.\u003cbr\u003e\u003cbr\u003eOne of them looked at the others, then at the tourist, then back again. He let out a nervous laugh, loosened his robe, and said: “What? Do you expect a man to surf in his thobe..? Simply avert your eyes, brother.” He stripped down with a grin from ear to ear and jogged toward the water. The others stared at one another, stunned for a second, then burst out laughing. One by one, they dropped their robes, grabbed the spare boards, and followed him into the surf, shouting and splashing without a care in the world.\u003cbr\u003e\u003cbr\u003eBack at the café that afternoon, wrapped in dry robes and warming their hands around fresh glasses of tea, they couldn’t stop laughing about the whole thing—how cold the water felt, how many times they fell, and the look on each other’s faces when the robes hit the sand. When the next month came around, someone mentioned the beach again, almost as a joke. “Same time? Sunrise?” No one argued. They excitedly nodded and passed the hookah around. It wasn’t exactly a club, but it wasn’t exactly not a club either.\u003cbr\u003e\u003cbr\u003eI guess you could say they were a handful of friends, out to have a good time.\u003c\/p\u003e\n\u003cp data-start=\"1234\" data-end=\"1504\"\u003eThis muscle shirt carries that moment in a relaxed, sleeveless cut designed for warm days. Soft, breathable fabric with room through the shoulders and chest. Vintage-inspired front print with original Arabic text. Built for heat, movement, and long hours near the water.\u003c\/p\u003e\n\u003cp data-start=\"1506\" data-end=\"1523\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem data-start=\"1506\" data-end=\"1523\" data-is-last-node=\"\"\u003eLimited print\u003c\/em\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e — الله معك\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 100% airlume combed ring-spun cotton\u003cbr\u003e• Fabric weight: 4.2 oz\/y² (142 g\/m²)\u003cbr\u003e• 32 singles\u003cbr\u003e• Relaxed fit\u003cbr\u003e• Side-seamed construction\u003cbr\u003e• Wide, low-cut armholes\u003cbr\u003e• Blank product sourced from Nicaragua, Honduras, or the US\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSHIRT WIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSHIRT LENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST TO FIT (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e34-37\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e38-41\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e21 5\/8\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e42-45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e23 5\/8\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e46-49\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 5\/8\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e50-53\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Boho Boys","offers":[{"title":"S","offer_id":42772091928624,"sku":"1698823_10440","price":29.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42772091961392,"sku":"1698823_10441","price":29.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42772091994160,"sku":"1698823_10442","price":29.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42772092026928,"sku":"1698823_10443","price":29.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42772092059696,"sku":"1698823_10444","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/3721\/7840\/files\/unisex-muscle-shirt-white-front-698b94bceded0.jpg?v=1770755275"},{"product_id":"towel","title":"Surf Social Beach Towel - Emerald Mirage","description":"\u003cp data-start=\"221\" data-end=\"530\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003eAlong Morocco’s coast in the mid-1970s, villages like Taghazout were still quiet fishing stretches, known more for sardine boats than surfboards. Evenings were slow and social. Young men gathered at small seaside cafés, passing a hookah between them, sipping hot mint tea, and letting the hours drift by with stories, jokes, and the sound of the ocean in the dark.\u003cbr\u003e\u003cbr\u003eOne night in the spring of 1974, a sunburned European surfer wandered into the café and struck up a conversation with a group of local friends. He told them about a clean break just down the coast and asked if any of them surfed. They laughed. “Surf? With what boards?”\u003cbr\u003e\u003cbr\u003eHe shrugged. “I’ve got a couple extra. My friends are heading into the market tomorrow, so they won’t be using them. If you want, meet me at sunrise and we’ll go out together.” The idea excited them, but one of the boys glanced down at his long robe and sandals. “We don’t have shorts like yours.”\u003cbr\u003e\u003cbr\u003eThe tourist grinned and waved it off. “No problem. We’ll figure something out.” They agreed to meet in the morning. The next day, the friends walked down to the beach, the air still cool and the sky barely turning gold. The tourist was already there, boards stuck upright in the sand. He greeted them like old companions and, without hesitation, started undressing as if it were the most ordinary thing in the world. The friends froze. No extra shorts. Just this naked hippie smiling back at them and the sound of waves crashing behind him.\u003cbr\u003e\u003cbr\u003eOne of them looked at the others, then at the tourist, then back again. He let out a nervous laugh, loosened his robe, and said: “What? Do you expect a man to surf in his thobe..? Simply avert your eyes, brother.” He stripped down with a grin from ear to ear and jogged toward the water. The others stared at one another, stunned for a second, then burst out laughing. One by one, they dropped their robes, grabbed the spare boards, and followed him into the surf, shouting and splashing without a care in the world.\u003cbr\u003e\u003cbr\u003eBack at the café that afternoon, wrapped in dry robes and warming their hands around fresh glasses of tea, they couldn’t stop laughing about the whole thing—how cold the water felt, how many times they fell, and the look on each other’s faces when the robes hit the sand. When the next month came around, someone mentioned the beach again, almost as a joke. “Same time? Sunrise?” No one argued. They excitedly nodded and passed the hookah around. It wasn’t exactly a club, but it wasn’t exactly not a club either.\u003cbr\u003e\u003cbr\u003eI guess you could say they were a handful of friends, out to have a good time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"221\" data-end=\"530\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThis beach towel features a vintage-inspired print with original Arabic text across a 30 by 60 inch canvas. Soft, absorbent fabric. Large enough to stretch out on the sand or wrap up after a swim. Made for long afternoons by the water and the kind of beach stories that begin over tea and end in the surf.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1815\" data-end=\"1832\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem data-start=\"1815\" data-end=\"1832\" data-is-last-node=\"\"\u003eLimited print\u003c\/em\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e — الله معك\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• Fabric composition in the US: 52% cotton, 48% polyester\u003cbr\u003e• Fabric composition in EU: 50% cotton, 50% polyester\u003cbr\u003e• Fabric weight in the US: 10.6 oz.\/yd.² (360 g\/m²)\u003cbr\u003e• Fabric weight in EU: 11.8 oz.\/yd.² (400 g\/m²)\u003cbr\u003e• Small: 30″ × 60″ × 0.28″ (76 × 152 × 0.7 cm)\u003cbr\u003e• Large: 36″ × 72″ × 0.28″ (91.4 × 182.9 × 0.71 cm)\u003cbr\u003e• Printed on one side only\u003cbr\u003e• The non-printed side is made of terry fabric, making the towel more water-absorbent\u003cbr\u003e• Blank product sourced from China\u003c\/p\u003e","brand":"Boho Boys","offers":[{"title":"Fruitstand Fantasia","offer_id":42773336883248,"sku":"4364704_8877","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Atlas Oasis","offer_id":42773336850480,"sku":"4364704_8876","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Casablanca Current","offer_id":42773336817712,"sku":"4364704_8875","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Sahara Heatwave","offer_id":42773336784944,"sku":"4364704_8874","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/3721\/7840\/files\/beach-towel-white-30x60-flat-698cb96bf2307.jpg?v=1772096467"},{"product_id":"arabic-surf-nude-sun-visor-white-party-edition","title":"Arabic Surf Nude Sun-Visor -  White Party Edition","description":"\u003cp\u003eAlong Morocco’s coast in the mid-1970s, villages like Taghazout were still quiet fishing stretches, known more for sardine boats than surfboards. Evenings were slow and social. Young men gathered at small seaside cafés, passing a hookah between them, sipping hot mint tea, and letting the hours drift by with stories, jokes, and the sound of the ocean in the dark.\u003cbr\u003e\u003cbr\u003eOne night in the spring of 1974, a sunburned European surfer wandered into the café and struck up a conversation with a group of local friends. He told them about a clean break just down the coast and asked if any of them surfed. They laughed. “Surf? With what boards?”\u003cbr\u003e\u003cbr\u003eHe shrugged. “I’ve got a couple extra. My friends are heading into the market tomorrow, so they won’t be using them. If you want, meet me at sunrise and we’ll go out together.” The idea excited them, but one of the boys glanced down at his long robe and sandals. “We don’t have shorts like yours.”\u003cbr\u003e\u003cbr\u003eThe tourist grinned and waved it off. “No problem. We’ll figure something out.” They agreed to meet in the morning. The next day, the friends walked down to the beach, the air still cool and the sky barely turning gold. The tourist was already there, boards stuck upright in the sand. He greeted them like old companions and, without hesitation, started undressing as if it were the most ordinary thing in the world. The friends froze. No extra shorts. Just this naked hippie smiling back at them and the sound of waves crashing behind him.\u003cbr\u003e\u003cbr\u003eOne of them looked at the others, then at the tourist, then back again. He let out a nervous laugh, loosened his robe, and said: “What? Do you expect a man to surf in his thobe..? Simply avert your eyes, brother.” He stripped down with a grin from ear to ear and jogged toward the water. The others stared at one another, stunned for a second, then burst out laughing. One by one, they dropped their robes, grabbed the spare boards, and followed him into the surf, shouting and splashing without a care in the world.\u003cbr\u003e\u003cbr\u003eBack at the café that afternoon, wrapped in dry robes and warming their hands around fresh glasses of tea, they couldn’t stop laughing about the whole thing—how cold the water felt, how many times they fell, and the look on each other’s faces when the robes hit the sand. When the next month came around, someone mentioned the beach again, almost as a joke. “Same time? Sunrise?” No one argued. They excitedly nodded and passed the hookah around. It wasn’t exactly a club, but it wasn’t exactly not a club either.\u003cbr\u003e\u003cbr\u003eI guess you could say they were a handful of friends, out to have a good time.\u003cbr\u003e\u003cbr\u003eThis special-edition Sun-Visor takes its name and inspiration from this group of friends. 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A teacher could hear what men really thought once rank, presentation, and class had been left downstairs.\u003cbr\u003e\u003cbr\u003eThat was the value of it. Access. Honesty.\u003cbr\u003e\u003cbr\u003eThe truths people swallowed in public. Frustrations that never reached official ears. A version of the country speaking honestly to itself.\u003cbr\u003e\u003cbr\u003eSome nights the energy in the room ran high. Heated arguments had men leaning in close, voices low and intense, faces only inches apart. In a room like that, with pride, conviction, smoke, bare skin, and the sea air all mixing together, of course there were moments charged with tension. But that was never the point.\u003cbr\u003e\u003cbr\u003eThe point was honesty in its truest form.\u003cbr\u003e\u003cbr\u003eNo fabrics. No rank. No polite formalities. 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