Boho Boys® – Queer Fashion With Retro Soul

Boho Boys is a queer fashion brand rooted in love, memory, and resistance. Based in Austin, Texas, we create limited-edition streetwear, beachwear, and archival-inspired apparel drawn from the raw, untamed spirit of the 1970s, 1980s, and 1990s—decades when queer life thrived in the shadows, danced in defiance, and carved joy out of risk.

Our mission is simple, but deeply felt: revive queer history through fashion—not by recreating the past, but by reclaiming it. Each Boho Boys piece is rooted in memory and made to stir something in the present. We draw from the heat of sunburnt surf clubs, the pulse of basement discos, and the quiet intimacy of inked symbols passed hand-to-hand—tokens of resistance, desire, and survival exchanged when the world refused to see us.

This isn’t nostalgia for nostalgia’s sake. It’s about making space for those who lived boldly in the margins—the lovers, the outlaws, the artists, and the ones who disappeared without fanfare. We design not just to be seen, but to carry their stories forward—stitched into fabric, worn with pride, and impossible to forget.

Every collection is built from painstaking research and reverence. We sift through forgotten zines, torn posters, and back-page personal ads—love letters to strangers and secrets never meant to survive. We recover vintage Polaroids tucked in attic boxes and under mattresses, the final evidence of someone’s joy, someone’s youth, someone’s truth. From these fragments, we stitch together a story that deserves to live on.

What makes Boho Boys different?

• All-original artwork, drawn by hand from concept to final form—no step in our creative process involves AI
  
• Limited-edition drops rooted in queer resilience and history
  
• A deep commitment to honoring recovered queer art, symbols, and aesthetics with care, context, and devotion
  

Boho Boys isn’t just about fashion—it’s about holding space for the stories behind the fabric. A way to carry with us the ones who came before, and to wear something that says: we were here. We still are.

Whether you’re stripping down at the beach, dancing in the dark, or cruising the Gayborhood to feel something familiar and electric, Boho Boys is here to wrap you in history—with heat, heart, and memory.