Boho Boys® started with three best friends: Presley, Rikki, and Erin.

Bound by a shared love of queer history, art, and the stories that tend to slip away, we knew we wanted to build something that carried that passion forward.

Based in Austin, Texas, Boho Boys® creates limited-edition streetwear, beachwear, and archival inspired pieces shaped by the spirit of the 1970s, 80s, and 90s: decades when queer life often existed in the shadows, yet still found ways to shape culture far beyond them.

Our mission is simple: Bring queer history back into the present through fashion. Not by copying the past, but by reclaiming it.

Every Boho Boys® piece begins with a memory, a symbol, or a story; something meant to spark curiosity, connection, and recognition. We draw inspiration from sun-bleached surf clubs, basement discos, secret tattoo flash, back-page personal ads, and the codes people carried when being seen was not always safe.

This is not nostalgia for its own sake. It is not ironic. It is a homage.

It is about honoring the people who lived at the edges of society: the lovers, the artists, the outsiders, and the ones whose stories were never fully recorded.

Every collection is built from painstaking research and care. We sift through forgotten zines, torn posters, old photographs, love letters, personal ads, and visual fragments that survived. These are traces of someone’s joy, someone’s youth, someone’s truth.

From those fragments, we build something new.

What makes Boho Boys® different?

• All artwork is drawn by hand, from concept to final design

• Limited-edition releases inspired by queer history, art, and culture

• A commitment to treating recovered queer imagery and symbolism with care, context, and respect

To be a Boho Boy means to carry forward the lives, art, and undeniably punk acts of defiance that shaped queer culture long before we arrived.

Whether you’re stripping down at the beach, dancing in the dark, or cruising the Gayborhood, Boho Boys® is here to turn history into something you can wear, feel, and be remembered in.