Boho Boys® – Queer Fashion With Retro Soul

Boho Boys® started with three best friends: Presley, Rikki, and Erin. By sharing their stories together, they discovered a strong connection through a shared love of queer history and art. So, they naturally decided to do the next best thing: Start a label.

Based in Austin, Texas - we create limited-edition streetwear, beachwear, and archival-inspired pieces shaped by the spirit of the 1970s, 80s, and 90s. Decades when queer life often existed in the shadows, yet still found ways to influence culture far beyond them.

Our mission: Bring queer history back into the present through fashion. Not by copying the past, but by reclaiming it.

Every Boho Boys® piece begins with a memory or a story; something meant to spark curiosity and connection. We draw inspiration from sun-bleached surf clubs, basement discos, hidden tattoo flash, and the symbols people carried when being seen wasn’t always safe.

This isn’t nostalgia for its own sake, or nostalgia used ironically. It’s about honoring the people who lived boldly at the edges of society - the lovers, the artists, the outsiders, and the ones whose stories were never fully recorded.

Every collection is built from painstaking research and reverence. We sift through forgotten zines, torn posters, and back-page personal ads, love letters to strangers and secrets never meant to survive. We recover vintage Polaroids tucked in attic boxes and under mattresses, the final evidence of someone’s joy, someone’s youth, someone’s truth.

From those fragments, we build something new.

What makes Boho Boys® different?

• All artwork is drawn by hand from concept to final design

• Limited-edition releases inspired by queer history and culture

• A commitment to treating recovered queer imagery and symbolism with care and context

To be a Boho Boy means to carry forward the lives, art, and undeniably punk acts of defiance that shaped queer culture long before we arrived.

Whether you’re stripping down at the beach, dancing in the dark, or cruising the Gayborhood to feel something familiar and electric, we're here to wrap you in history - with heat, heart, and memory.